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Ross-SimonsShop Ross-Simons now for Jewelry, Gifts, Tableware, Home Decor, Collectibles, Luxury Items and much more For over fifty years, Ross-Simons has been making the very best in jewelry, luxury items, and gifts affordable. We also have an impressive selection of high quality collectibles and home decor. Whether shopping via our stores, website or catalog, one visit will demonstrate why Ross-Simons is a trusted name recognized for exceptional quality Ross-Simons is renowned for its comprehensive collection of fine jewelry. Our selections cover a wide spectrum of styles, fashions and settings, all with one thing in common -- impeccable quality and exceptional value. Whether you're looking for gold jewelry or silver jewelry, Ross-Simons is sure to have the piece for you. Like all of our jewelry, our selection of diamond jewelry has the right way to say what words alone cannot. Visit Ross-Simons today and see how affordable beauty and luxury can be. SELECTING YOUR DIAMONDThroughout history, the diamond has been an enduring symbol of the powerful bond of love. Its strength, brilliance and value are as unique as the individuals who wear them. A diamond's worth is evaluated on four levels. We call these criteria the 4 C's -cut, carat weight, color and clarity. But there are other considerations as well when buying a diamond, transparency, shape and certification Ross-Simons has put together this education section to help you understand the terminology and special considerations you need to make when selecting your perfect diamond. Styles and MotifsVICTORIAN Delicate jewelry styles such as diamond and bar brooches. Motifs include crowns, feathers and bows. EDWARDIAN Fragile, lightweight jewelry, choker collar necklaces. Flowers, stars hearts and bows were popular motifs. ART NOUVEAU Natural and free form jewelry styles make their appearance in this era. Faces, flowers, landscapes are popular themes. ART DECO Intricate geometric designs, long pendants, colored gemstones characterize the Art Deco era. RETRO Even stronger, bolder, more explosive geometric designs than the Art Deco period. Flowers and ballerinas are popular motifs. Diamond Cuts and DefinitionsROSE CUT One of the earliest diamond cuts this style was popular during the Victorian Era. This cut has fewer facets than the Old Mine Cut and is flatter at the back. It is cut to look like an opening rose bud. OLD MINE CUT Diamonds cut in the fashion and shape of the original rough diamond. Characterized by a small table and a high crown. This cut has more facets than a Rose Cut and fewer than a European Cut diamond. EUROPEAN CUT More facets than the Old Mine Cut diamond, with a larger table and rounder girdle allowing more light into the stone. MODERN BRILLIANT Cut after 1950.
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